Ethical, compliant SEO built specifically for healthcare practices. Rank higher locally and generate a steady, predictable flow of new patient enquiries.
Healthcare SEO is not the same as standard SEO. It requires a working understanding of compliance, patient psychology, search intent and the specific trust signals that make healthcare providers rank — and convert.
With six years in-house at a major UK healthcare provider and a track record of generating 10,000+ patient appointments a month, I bring real-world healthcare SEO experience that most generalist agencies simply do not have.
Book a free consultationA comprehensive suite of healthcare-specific SEO services, delivered with compliance and patient-first thinking at the core.
In-depth research into how prospective patients search for treatments, conditions and practitioners — capturing high-intent, locally relevant keywords that drive bookings.
Local search and Google Maps visibility for your clinic’s catchment, so you appear when patients nearby are searching for care.
Full optimisation of your GBP with the right categories, services, Q&As and images, plus regular updates to maximise map pack visibility and new patient calls.
Authoritative, patient-centric content written to ASA and CAP guidelines. Builds trust with patients and search engines without compliance risk.
Site speed, Core Web Vitals, mobile optimisation, structured data including MedicalBusiness schema, and crawlability improvements.
Clear, plain-English reports showing ranking improvements, organic traffic growth and patient enquiry volumes.
I work with a wide range of clinics and practices across the UK, both private and NHS-adjacent.
Helping private GPs attract local patients actively searching for immediate, quality care outside NHS waiting times.
SEO support for clinics looking to improve local visibility, build patient trust and turn high-intent searches into enquiries.
Local SEO for dental clinics competing for searches like “dentist near me” and “NHS dentist [city]” to drive new patient registrations.
Ranking physio practices for targeted local searches around injuries, pain management and rehabilitation services in their area.
Sensitive, compliant SEO for therapists, counsellors and psychiatrists — building trust and local visibility while respecting confidentiality.
Compliant SEO for aesthetic clinics, navigating ASA advertising rules while building local and national visibility for treatments.
We talk through your clinic’s goals, current digital presence and patient acquisition challenges.
A full audit covering technical health, local visibility, content quality and the competitor landscape.
A bespoke healthcare SEO strategy, then hands-on delivery across content, technical fixes, local optimisation and GBP.
Monthly reports showing exactly how rankings, traffic and patient enquiries are growing over time.
“Joby understood our healthcare compliance requirements from day one. The content he produced was patient-first, compliant, and it actually ranked. Our new patient enquiries are up significantly.”Clinical Director, Private Healthcare Clinic — Manchester
Healthcare SEO is the practice of optimising a clinic or practice website to rank higher in search results, attract more local patients and build trust online — while complying with healthcare advertising regulations such as ASA and CAP guidelines.
Most healthcare clinics start seeing measurable improvements in local rankings and organic traffic within three to six months of consistent SEO work. Google Maps visibility can improve faster, sometimes within four to eight weeks.
I primarily work with private healthcare clinics, GP practices, dental surgeries, physiotherapy clinics, aesthetic clinics and mental health practices across the UK.
Yes. All content and strategies are developed in line with ASA, CAP and healthcare marketing guidelines. I never make unsubstantiated medical claims and always prioritise patient-first, ethical messaging.
I offer personalised, budget-friendly SEO plans with no agency overheads. Pricing is tailored to your clinic's goals and current situation. Book a free call to discuss what is right for you.
Book a free, no-obligation consultation and let’s discuss how healthcare SEO can work for your practice.
Book your free healthcare SEO call